It’s hard not to come across a beauty trend if you’re spending your time on social media. Even though some are bizarrely new, others kind of get a reboot. Rice water for hair growth belongs to the latter category. It’s been around for more than a thousand years.
The history of this concoction dates back to the Heian Period (794-1185) of Japan, where the ladies of the court grew long, beautiful hair using rice water, according to a study published in the International Journal of Cosmetic Science. It was called the Yu-Su-Ru – the water obtained from washing the rice.